At AAINA every promotional activity is carefully planned with one clear intention — to give exhibitors maximum brand visibility, attract the right audience, and create a memorable experience for visitors.

Here’s how we’re ensuring strong, strategic, and impactful promotion:

🎯 Targeted Social Media Advertising

We are running highly targeted Facebook and Instagram ads focusing on areas such as Park Circus, Topsia, Beck Bagan, New Market, and nearby localities.

These ads are designed to reach individuals who are:

• active shoppers,

• interested in exhibitions or local events,

• supporters of small businesses, or

• part of entrepreneurial and lifestyle interest groups.

This ensures that the people who see our ads are genuinely likely to visit AAINA, explore the stalls, and engage with exhibitors.

🧩 Facebook Puzzle & Riddle Contest

To build excitement and community engagement even before the event, we’re hosting a fun riddle and puzzle contest on Facebook.

Every participant who gives the correct answer receives a free gift, which they can collect only at the exhibition on 7th February 2026.

This activity:

• increases online engagement and brand recall,

• encourages families and individuals to attend the event,

• creates a sense of curiosity and fun around AAINA,

• and ensures a steady flow of interested visitors throughout the day.

🎟️ Gift Vouchers for Exhibitors to Distribute

Each exhibitor receives a set of AAINA invitation vouchers that they can give to their own network — friends, family, customers, and followers.

When someone brings this voucher to the exhibition, they receive a complimentary gift.

This strategy:

• empowers exhibitors to personally invite people to visit their stall,

• expands event reach through word-of-mouth marketing,

• strengthens the connection between exhibitors and their existing customer base,

• and helps ensure that the exhibition receives diverse, high-quality footfall.

📬 Community-Wide Promotions via Busiqueens Network

As one of Kolkata’s most active women’s entrepreneurship communities, Busiqueens will promote the exhibition across:

• official Facebook group and page,

• WhatsApp broadcast lists,

• Instagram presence,

• and through member networks.

This gives exhibitors access to a large, supportive, and highly engaged audience, already aligned with business growth, creativity, and community-driven events.

📣 Stage Announcements and On-Ground Promotions

During the exhibition day, the hosting team will continuously highlight each exhibitor from the stage, inviting visitors to explore all stalls and discover the unique products and services showcased.

This provides:

• repeated visibility for every exhibitor,

• equal promotional opportunities for all brands,

• and a dynamic, interactive environment where visitors naturally feel encouraged to explore all booths.

🎥 Personalized Brand Promotions

Every exhibitor receives FREE brand visibility through:

• social media reels,

• digital flyers,

• featured posts and stories,

• and pre-event shoutouts.

This ensures that your brand reaches both online and offline audiences, increasing recognition even before the event begins.